The Vallée Hair and Beauty

creating a
visual identity
for a new business

key elements

logo design

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website design

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business cards and promotions

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the brief

Before starting any new design project, we make sure we know exactly what you want. Here’s what The Vallee asked us for:


A complete visual identity package including logo design, website, signage and print.

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A classy, chic and upmarket image with simple styling and a hexagonal pattern.

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An identity to appeal to customers of all ages, families, and both male and female clients.

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The client was inspired by simple black and white logos, and Adelaide salons The Vine and Frankie.

what we delivered

The final design features simple, modern styling with an abstract hexagon outline and sans-serif font  to appeal to all genders. Removing the two sides of the hexagon allowed the text room to breathe, and gave the logo a light, airy feel. We feel the design meets the brief of a classy, chic logo, while appealing to customers of all groups and ages.

Visit The Vallee website to see the logo and website design in action.

view the site